Patrick Veenhoff

What behaviour drives performance? This a question that Patrick has been exploring for 25 years. Patrick's approaches delivered a 25% increase in lead generation, a 10%-win ratio improvement through better collaboration, and a 30% sales enablement cost reduction. He founded Outlier Lab to help people become the optimal version of themselves. Patrick performs empirical research on behavioural indicators and holds a master's degree in business administration. His work has received multiple industry awards, most recently for "Best Use of Learning Analytics to Impact Business Performance". Patrick is a sought-after speaker and chair, engaging with audiences in over 50 events worldwide.